For my final semester at the University of Tennessee, I was involved in an Advertising Campaigns course where six other students worked with the Knoxville affiliate of the Susan G. Komen Race for the Cure. We were challenged to find and gain insights into new markets for their 2012 race this October. Using these insights we developed an integrated advertising campaign that reached the 15 counties surrounding Knoxville using traditional and nontraditional vehicles.

My role on the team was creative design and strategic support, all with the help of Dana Barnes, Emma Erwin, Aleksa Akerfelds, Nick Marchant, Paris Wade and Alex Mercedes.

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Outdoor/Posters

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