The year-end concert is nothing new, and that was a problem. For years, the University of Tennessee and local bars have been putting on stale concerts with profits as more of a concern than the music. We wanted to bring the residents of the Fort Sanders community and its musicians together to celebrate music and art with the proceeds going to charity.
The mission:
To put on a student oriented festival with a fresh new vibe and to present our audience with new opportunities to come together and hear the talent of University of Tennessee students.
The Strategy:
Use viral marketing, social media, posters and word of mouth to spread the news of Fort Sanders Fest.
The Execution:
The Result:
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The Team:
Paris Wade, Daniel Clark, Scott Soder, Paul Chalker
For more info on FSF 2013 go to https://www.facebook.com/FortSandersFest/
Mr. Daniel Clark 