One of the first challenges I had a Y&R was to help launch a brand campaign tapping into Valvoline’s 140 year old roots while still keeping it refreshing to a new generation of drivers. With the help of an awesome creative and strategy team, we developed the Hands on Expertise campaign to help remind drivers of all ages of of the knowledge gained on the front lines. For a span of 2 years, we developed brand and product content to live across traditional, digital and social media, and as a member of the account team, it was an awesome learning experience to start my career.
Big thanks to Jason Lucas, Peter Herbst, Adrian Bindi, Andrew Jeske, Harding Royster, Larry Evans, Brian Gubser, Kelli Lane, and Mathieu Shrontz for their support and leadership throughout this campaign. My role on the team was Assistant Account Executive.